Have you ever questioned how much you should be spending on your marketing and didn’t get an answer? Have you ever launched a marketing activity, it didn’t work and you didn’t know why? In this session, we will show you how to create an effective marketing plan, with a specific budget that has been determined…

In this Business Planning Essentials workshop you’ll learn how to plan your next 12 months by building a short actionable business plan to drive your business forward in 2021. As the saying goes if you fail to plan you plan to fail. However many small business owners are put off by an over the top…

If you create your own products, or perhaps sell Vintage items or collectables, or are a supplier to these creatives & their work Materials. Join over 2 million sellers world wide by selling with ETSY online. ​Etsy is easy. Learn how to start & grow an Etsy online business. Perfect for Market stall holders that…

Are you a laser beam or a light bulb business? A light bulb business offers their goods and services to everyone and, ends up getting the wrong type of customers, and then wonders why they can't attract the customers they want. A laser beam business intimately understands who their customer is, and everything they do…

This interactive session, we will take you step-by-step through key social media platforms and using Canva, show you how to design simple, professional posts or ads, to engage directly with your customers. The focus will be on developing a positive customer experience using social media. Suitable for all NSW businesses. You will discover: • Which…

In this online workshop you’ll learn all the different ways to use stories to attract attention, gather new customer leads and then grow your business. What you will learn: The Focus: Are you clear on who your customer is and how you help? Finetune focus to create compelling stories. The Story Ideas: What elements of…

WHY should customers do business with you and not your competition? Discover how to identify your Value Proposition and convince potential customers why your product or service will be more valuable to them. Your prospective customers evaluate you against your competition every day, so you need to understand what makes you or your product stand…

Recent times have presented many challenges to all of us in business, and for many, the risks we have faced have been more than ever before. Some were prepared with risk management strategies, but many were not. As a business owner, it is vital you understand the major risks to your business and its survival.…

PRESENTED IN PARTNERSHIP WITH ARTS NORTHERN RIVERS Working out what to charge for creative products and services can be a colossal challenge. Where to even start? What’s It Worth is a practical workshop that covers the basics of figuring out the price point for creative work, including calculating costs and understanding what the market can…

As soon as you set up your domain name, you’re inundated with people offering SEO services, often from an Outlook or Hotmail address that should raise suspicion. Some people have been legitimately quoted $300 – $3000 a month for SEO activities. Either way, neither of these options are often palatable for small business. In this…

Is your business looking to up it's game in the digital marketing and sales conversion space? If so, this online workshop is for you. Digital marketing is all about reaching your target audience, at different stages of the purchasing decision process, through various online methods to optimise your conversions. You will learn; - how to…

Prospects like to BUY not be SOLD to.... If you want to create a culture in your business where clients become raving fans of YOU and your business team, then this presentation is for you! So many businesses work way too hard to get prospects to buy and cripple the chance of them returning as…

In this free 45 minute webinar, we will show you the basic principles that will help you create engaging images and videos for Social Media. What You Will Learn: How to get the most out of your camera/phone Simple tips to help you create and capture engaging content for social media Common social media sizes…

Part A Are you ready to build a landing page for your website? In this two part workshop, you'll discover which is the best platform for your business website and how to build a landing page that can be expanded to a full website when the time is right for you. LETS GET THIS BALL…

We often talk about Customer Service, or the Customer Experience – today we’ll explore Customer Culture. Creating a customer-centric culture in your business is about developing a strategy which is based on putting your customers first, and at the core of your business, in order to provide a positive experience and build long-term relationships. In…

Have you ever found yourself having more coffee conversations than sales conversations? Would you love to see a flood of new enquiries into your business without needing to advertise? In this session, Russell Pearson will bring his decades of experience in marketing and sales growth to show you how to design a sales system that…

“I’m not a salesman” “I hate Sales” “I don’t have the gift of the gab” “I don’t want to sound like a used car sales man” Do you regularly hear these comments from people who don’t like selling? Perhaps they come from you? Traditional sales training teaches you the techniques of ‘how to Sell” and…

Creating a consistent content plan is a vital way of standing out and attracting attention through social media. If your best post was 3 months ago, then you will be forgotten. Having a plan and being strategic in the areas you focus on, will not only help you stand out it will help you position…

Join us for part 2 of our 3 part series ATO Bootcamp. Are you a Sole trader or in a partnership running your small business from your home? Do you know what you can claim? As a Sole trader or partnership, do you know how to manage your tax & Super commitments? How is your…

If you want your customer to buy from you, tell their story not your story. Your customer has a problem and it is up to you to help them to solve it. Who you are and what you do does not matter, it is how you can make your customer feel that is the most…

Understanding the fundamental accounting concepts to manage your business finances is vital to your on-going success. The next 90 minutes is designed to give you a basic understanding of these fundamental accounting concepts and processes which underpin your business financials and delivered in easy-to-understand language. You will learn and appreciate the importance of timely and…

Are you so bogged down in the day-to-day of your business operations, that you can’t see the forest for the trees? This online workshop will give you the time and space to do some planning for the future… Where do you want to go, and how are you going to get there? In this workshop,…

This year, there has been an exponential increase in the number of search terms triggering local search results. As a result, Google is prioritising its Local Map Pack listings above all else, making it the most valuable real estate on search results pages for local businesses. Join our live virtual event to learn about where Google is heading, what…

This is 2-hour workshop dedicated to everything you need to know about Facebook for business. From how to set up a Facebook Business page to how to create content, We walk through how to use Facebook groups to market your business. Learn how to boost your content through the ads center and how to make…

Social media platforms are rapidly becoming pay to play in order to reach your audience, but you can grow your brand through unpaid (organic) social media too! Having a social media presence for your business is vital for building your brand, showcasing your values, building trust and creating awareness. In this online workshop Sara Berry,…

Your brand is your identity. It’s how your customers know who you are – your business name, logo or catchy slogan. The more successful your business, the more valuable your brand becomes so it’s worth protecting. A registered business name won’t stop your competitors from copying your brand. Only a Trademark gives you the legal…

This workshop will take participants through the initial processes from the business idea and the vision and action, through planning, compliance, licensing/permits, website development, marketing and record keeping Presenter: Rebecca Di Noia Rebecca has experiences in the areas of banking, real estate, business administration, sustainability & e-commence. In 2013, Rebecca has established and operated her…

Join us for this critical session on developing your USP. Are you scratching your head over what a unique selling proposition is or why you need one? By the end of this workshop, you will understand how to position your brand to stand out from your competition. You will know the key thing that set…

So you’ve got a great idea, you’ve got the know how, and you’re ready to break out on your own and start your new venture. And while it’s fun thinking about what your business cards will look like and what font you’ll use on your website, have you really thought about what else you’ll need…

Working in the creative industries is both rewarding and strenuous, physically and mentally. How can practitioners maintain relative balance between flourishing and falling, particularly when artistic output is built with emotion? BEING WELL explores ways that creative professionals can purposely bring wellbeing practice into their everyday lives. Led by a creative industries and wellbeing specialist,…

In this online workshop, we will discuss how you can go further to GET KNOWN as an expert within your industry and beyond and leverage tools like LinkedIn to GROW your network and your influence? In this practical online workshop you will learn: - Your Profile – The Keys to crafting a persuasive online profile…

An invaluable tool for start-ups and established businesses alike, Strategyzer defines a Business Model Canvas as “a strategic management and entrepreneurial tool which allows you to describe, design, challenge, invent and pivot your business model”. Your Business Model Canvas will break your business model down into easily understood segments which you can then dig into,…

Bushfires, drought, storms, covid-19 - 2020 saw it all. These natural events have up-routed many of us, and with the on-going changes to our lives resulting from the pandemic, created stresses, personal challenges and an environment where people are on edge and can become difficult to work with. This session will give you ways to…

It's no secret that Amazon is one of the world's most innovative companies. Starting out as a small business that sold books online, it went on to dominate online retail and pioneered other areas such as cloud computing. The key to its success is how it continues to drive innovation through its business strategy and…

Do you want to host a webinar that people will actually want to watch? You have a great topic to share but you don't know how to start? Then this is the webinar on webinars to watch! Business Advisor Kathie Heyman understands and has hands on experience with the who, what and how of hosting…