WHY should customers do business with you and not your competition? Discover how to identify your Value Proposition and convince potential customers why your product or service will be more valuable to them.

Your prospective customers evaluate you against your competition every day, so you need to understand what makes you or your product stand out. A well-defined Value Proposition can give you an advantage over your competitors, so it is important to be able to identify it clearly and concisely.

You will:
• Learn how to identify your customers pains and gains
• Discover what the best pain relievers are that you can provide your customers
• Understand your current Value Proposition and discover ways to improve your offering

You will leave the session with:
• A working knowledge of what a Value Proposition is and how to apply it in your business
• An understanding of your customers pains and gains.
• The knowledge to refine and adapt your Value Proposition to grow your business

This online workshop is designed for established businesses who are looking for opportunities to understand their business and what they offer that is different to their competitors. The workshop is limited to 20 attendees and is available to business owners throughout NSW who are registered customers of the Business Connect program.

The session will be recorded, and the recording and associated documentation will be made available to those who attend this session.

About the presenter – With a track record of establishing and running successful businesses, Anton has a depth of knowledge and experience in preparing businesses for change management and its’ implementation. His strengths include global trade & developing and growing teams to take on new challenges in an ever-changing world. A sessional lecturer at the Australian National University on Entrepreneurship and Innovation, Anton’s knowledge and skills in the real world have proven invaluable to his students and clients alike. His aim is to inform and challenge you to think about your business differently. He will encourage you to look at your business with fresh eyes to make a difference and see the opportunities around you.

Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt, or grow your small business.