Social media platforms are rapidly becoming pay to play in order to reach your audience, but you can grow your brand through unpaid (organic) social media too! Having a social media presence for your business is vital for building your brand, showcasing your values, building trust and creating awareness. In this online workshop Sara Berry,…

Your brand is your identity. It’s how your customers know who you are – your business name, logo or catchy slogan. The more successful your business, the more valuable your brand becomes so it’s worth protecting. A registered business name won’t stop your competitors from copying your brand. Only a Trademark gives you the legal…

So you've got the message - shoot video! But, what do you do with all these videos? Google owns YouTube and is in direct competition with Facebook and Vimeo. Hence sharing videos to those platforms won't get you any Google love for your video content. Therefore in this workshop we show you how to create…

This workshop will take participants through the initial processes from the business idea and the vision and action, through planning, compliance, licensing/permits, website development, marketing and record keeping Presenter: Rebecca Di Noia Rebecca has experiences in the areas of banking, real estate, business administration, sustainability & e-commence. In 2013, Rebecca has established and operated her…

Join us for this critical session on developing your USP. Are you scratching your head over what a unique selling proposition is or why you need one? By the end of this workshop, you will understand how to position your brand to stand out from your competition. You will know the key thing that set…

So you’ve got a great idea, you’ve got the know how, and you’re ready to break out on your own and start your new venture. And while it’s fun thinking about what your business cards will look like and what font you’ll use on your website, have you really thought about what else you’ll need…

Working in the creative industries is both rewarding and strenuous, physically and mentally. How can practitioners maintain relative balance between flourishing and falling, particularly when artistic output is built with emotion? BEING WELL explores ways that creative professionals can purposely bring wellbeing practice into their everyday lives. Led by a creative industries and wellbeing specialist,…

In Effective Sales Techniques to Maximise Profits, you will learn the 8 key sales & business process techniques that will get you clients and prospects excited to BUY from you and not be sold to. They will also become long term clients and return customers if you use this model that works for any industry…

In this online workshop, we will discuss how you can go further to GET KNOWN as an expert within your industry and beyond and leverage tools like LinkedIn to GROW your network and your influence? In this practical online workshop you will learn: - Your Profile – The Keys to crafting a persuasive online profile…

An invaluable tool for start-ups and established businesses alike, Strategyzer defines a Business Model Canvas as “a strategic management and entrepreneurial tool which allows you to describe, design, challenge, invent and pivot your business model”. Your Business Model Canvas will break your business model down into easily understood segments which you can then dig into,…

Bushfires, drought, storms, covid-19 - 2020 saw it all. These natural events have up-routed many of us, and with the on-going changes to our lives resulting from the pandemic, created stresses, personal challenges and an environment where people are on edge and can become difficult to work with. This session will give you ways to…

It's no secret that Amazon is one of the world's most innovative companies. Starting out as a small business that sold books online, it went on to dominate online retail and pioneered other areas such as cloud computing. The key to its success is how it continues to drive innovation through its business strategy and…