If you are extremely time poor a practical life-hack is to outsource updates or at least delete out of date content. Customers don’t want to see that your most recent post is 12 months old. They want useful information on your products and services. Updated information also helps build domain authority and boosts SEO performance.

Learning Objectives:
1. Understand why you cannot adopt a ‘set and forget’ approach to your website.
2. Be aware of the importance of SEO.
3. Recognise why scheduling website maintenance is important.

Learning Outcomes:
1. Implement a simple website content plan.
2. Boost sales through SEO.
3. Create a simple website maintenance policy including checklist.

About the presenter: Tanya Creer
Tanya has worked in Media and Marketing as a content producer for 26 years. Her various positions have included Art Director, Creative Director & Senior Designer positions in magazine, television, radio, print & digital. Tanya has also worked professionally with small business marketing development and content producing. Her skills include animation, graphic design, copywriting, and campaign management.

Tanya currently works for Enterprise Plus as a digital advisor through the ASBAS scheme helping hundreds of small businesses across the region reach their potential for self-management in the digital and marketing space.

Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business.