Are you new to business and still working out how to identify and attract customers – not just any customers, but the right ones? Marketing, Marketing, Marketing… It all comes down to your understanding of who your target market customers are.

You need to understand their needs and wants and behaviour. Research and surveys can help you unlock how to achieve customer satisfaction.

The next challenge is to create a marketing strategy that you can implement to attract target customers to your business. If you get it right they will become repeat customer and generate priceless word of mouth referrals to their family, friends and work colleagues.

Learning Objectives:
1. Understand the 6 core marketing fundamentals.
2. Understand the value of market research.
3. Be aware of the key components of an optimal marketing plan.

Learning Outcomes:
1. How to implement the 6 core marketing fundamentals.
2. Know and understand your customer to maximise purchase decisions.
3. Create an outline of a marketing plan that works for your business.

About the presenter: Kevin Bascomb
Kevin is an experienced business advisor with a demonstrated history of working in the management consulting industry since 1989. His strength is in negotiation, business planning, customer service, sales, and strategic planning.

Kevin has worked across a variety of government agencies and businesses, with broad cross section of skills from which to craft solutions to business challenges, from the strategic to the operational.

Kevin has been an owner of retail businesses and a boutique management and marketing consultancy providing strategic advice on economic and tourism development in regional areas.

In addition to Kevin’s business experience, he holds a Bachelor of Economics and a Graduate Diploma in Business Administration.

Kevin is an Accredited Mental Health First Aider.
E: [email protected]
T: 0402 857 041  W: https://enterpriseplus.org.au/

Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business.