Your brand is your identity. It’s how your customers know who you are – your business name, logo or catchy slogan. The more successful your business, the more valuable your brand becomes so it’s worth protecting.

A registered business name won’t stop your competitors from copying your brand. Only a Trademark gives you the legal right to stop others from using it. Protecting your brand can be one of the best investments you can make but is it the right decision for your business?

In this workshop we explain the basics of trademark protection, what can and can’t be Trade Marked and what to consider before you invest in your brand.

You will learn:
• The difference between business names, domain names and Trademarks
• What to consider before you invest in your brand
• How to choose which goods and services to apply for
• Why and how to search the Trademarks database first

At the completion of the session you will leave with:
• An understanding of Trademarks and how they are an asset to your business
• When to invest in your brand and register for a Trademark
• Knowledge of how to apply for a Trademark, what examiners look for in your application and the associated costs

About the presenter – Deborah has over twenty years marketing experience, developing end-to-end marketing strategies, campaigns and innovative promotional ideas for a diverse range of SME’s and large multi-nationals. As the National Advertising & Production Manager within the film distribution industry Deborah managed national marketing budgets for major film releases. As the Group Manager Consumer in PR consultancies, and in her own consultancy for over 12 years Deborah worked with national accounts, wineries and a diverse range of SME clients in NSW, Qld, SA, and London.

This webinar will take place on Zoom. Click BOOK NOW to register. You will receive the Zoom link in an email from Southern Region BEC prior to the webinar. This is an online workshop and the webinar will be recorded and made available to those attending.

About Business Connect: Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business.