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Web copywriting and psychology – How to win more business online
About this event
The key to writing content that converts is understanding how people feel and think when they’re reading your messages.
In this 2-hour workshop, you’ll learn how to use words and psychological triggers to:
Connect with your audience’s emotional needs
Capture attention and hold interest
Gain and build trust
Overcome potential objections
Sell without sounding like a used car salesman
Encourage action e.g. buy, join, etc
About the presenter
Simon has 23 years’ experience as a web content specialist including:
Eight years with e-commerce trailblazers, travel.com.au and lastminute.com, where his weekly email newsletters were read by over half a million subscribers.
14 years running his own web copywriting, training and consulting business, GetThere.
He has produced digital content for, trained staff at, and consulted to hundreds of organisations including: Start-ups and SMEs, Big brands such as Microsoft, PayPal, Johnson & Johnson, Canva, Cochlear, Telstra, Greater Union, ING, Jaguar and VW. Advertising, digital and SEO agencies and Government agencies and non-profits.
One day Simon plans to tap away at his keyboard from a swinging hammock strung between palm trees on the sugar white sands of Tulum, Mexico. Until then, you can find him at this Bayside BEC course relishing the opportunity to help you make your own dream a reality.
A Digital Business Solutions webinar for small businesses.
This webinar is delivered under the Australian Government’s Digital Business Solutions Program (ASBAS) . By attending you acknowledge agreement with the terms and conditions as outlined here.