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Photography for Online stores and Catalogues

Organiser: Business Connect
8 June 2021, Tuesday
10:00 am - 1:00 pm


When we shop in a physical store we are able to pick up the product and inspect it. We are able to get a feel for the texture, the size, we can clearly see the colour, we are able to move it around and look at it from different angles. But when you are shopping online you can’t do any of that. So it’s really important when you are creating images for your online store, that you recreate that experience for your shopper. In this webinar I’ll be showing you how to create clear, high quality images which focus on the product without any distracting elements such as backdrops or props which could steal focus.

* Types of images needed for online stores
* Home studio setup to create infinite backdrop images
* Getting your colours correct (gray cards + avoiding colour casts)
* Camera apps (both camera and editing)
* Live demo – how to remove the background with a smartphone
* Live demo – how to remove the background using adobe photoshop
* Exporting – file types and sizes for online stores

Rachel Kimberley is an editorial and commercial photographer, specialising in artistic product photography with a modern, design focused style. Rachel holds a degree in Filmmaking and is focused on creating imagery that tells a story about the brands and the people behind them.

Clive has over 25 years experience with running his own two small businesses, which were built by him from the ground up and continue to operate today. The first company, deals with digital printing and direct marketing including online applications in the form of CRM’s, and the second company is an online international telegram business.

Clive previously worked for Australia Post, starting out as a Postie, whilst completing his Diploma in Transport and Administration. He later became the NATIONAL SALES & PRODUCT MANAGER – Electronic Sales, meeting with utility companies and local council to facilitate Australia Post Electronic Data Interface (EDI) system.

There is a Maximum of 20 spots available.
This is a live online event and will be recorded. Those who attend will receive a copy of the recording & any available resources.
About Business Connect: Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business.

E |smallbusiness@nortec.org.au   T |0490 297 703  W |https://www.nortecsmallbiz.org/