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How to use LinkedIn to connect with Clients

Organiser: Business Connect
21 April 2021, Wednesday
9:00 am - 12:00 pm


LinkedIn profile could be your most valuable digital asset. Your LinkedIn profile’s one job is to convert 100% of your connection requests. Learn the 5 key elements to a profile that converts.

* The 5-Step tune up to supercharge your LinkedIn profile for sales
* How to establish your LinkedIn objectives
* How to calculate your return on investment (ROI) for LinkedIn marketing
* How to connect with your ideal clients
* Which LinkedIn groups to join and why you should
* How to become a subject matter expert (SME)
* How to track your LinkedIn sales and conversions
This workshop will help you understand who your perfect customer is and how to use advanced search features to connect with them on the journey for them to know, like and trust you.

​​Maureen Shelley is an experienced writer, editor and digital strategist. Formerly a nationally syndicated journalist for News Corp (Australia), at TCC, Maureen focuses on digital content and feature campaigns. With masters’ degrees in law, business and social administration as well as a decade in business Maureen knows the theory, practice, pain and delights of small business.
Maureen is an international speaker, having presented on the technology of content marketing at the International Summit on Content Marketing, Salesforce World Tour, and Small Business Month.

Gary Wheatstone is a Business Advisor and Program Coordinator. He has been involved with large corporate organisations, smaller family run operations and has been a small business owner. Beginning his career in Sydney, Gary worked in retail, payroll and manufacturing covering industries including marine, construction, architectural design and electrical.

Moving to the north coast of NSW and purchasing an existing business was a steep learning curve. Financing, procurement, customer service excellence, marketing, managing cashflow, staffing and all the other hats that a small business owner wears in a day became necessary skills. Gary is passionate about small business in regional areas. He has 23 plus years of experience as a small business owner in both retail and wholesale in a country town. He understands what a business owner has to deal with day to day.

There is a Maximum of 20 spots available.
This is a live online event and will be recorded. Those who attend will receive a copy of the recording & any available resources.
About Business Connect: Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business.

E |smallbusiness@nortec.org.au   T |0490 297 703  W |https://www.nortecsmallbiz.org/