Join us for this critical session on developing your USP. Are you scratching your head over what a unique selling proposition is or why you need one? By the end of this workshop, you will understand how to position your brand to stand out from your competition. You will know the key thing that set you apart from everyone else, and how to capture your USP is a single, pithy sentence or phrase.

WHAT YOU WILL LEARN:
What a Unique Selling Proposition (USP) is
How to list the differentiators of your brand
How to research your competitors USPs
How to define your audience’s needs
How to craft your USP to appeal to your most valuable customer (MVC)

Get ready to set yourself apart from the pack. Your USP is the key to setting the tone for your brand.

ABOUT YOUR PRESENTER:
Maureen Shelley – TCC International
​Maureen Shelley is an experienced writer, editor and digital strategist. Formerly a nationally syndicated journalist for News Corp (Australia), at TCC (The Copy Collective), Maureen focuses on digital content and feature campaigns. With masters’ degrees in law, business and social administration as well as a decade in business Maureen knows the theory, practice, pain and delights of small business.
Maureen is an international speaker, having presented on the technology of content marketing at the International Summit on Content Marketing, Salesforce World Tour, and Small Business Month.

ABOUT YOUR HOST:
Clive Venning – Business Connect Advisor
Servicing: Byron Bay, Tweed Heads, Murwillumbah & Ocean Shores
Clive has over 25 years experience with running his own two small businesses, which were built by him from the ground up and continue to operate today. The first company, deals with digital printing and direct marketing including online applications in the form of CRM’s, and the second company is an online international telegram business.

Clive previously worked for Australia Post, starting out as a Postie, whilst completing his Diploma in Transport and Administration. He later became the NATIONAL SALES & PRODUCT MANAGER – Electronic Sales, meeting with utility companies and local council to facilitate Australia Post Electronic Data Interface (EDI) system.
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The most important thing is to believe in yourself and never give up ! in either your personal or business life.

This is a live online event and will be recorded. Those who attend will receive a copy of the recording & any available resources.
About Business Connect: Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business.