When we shop in a physical store we are able to pick up the product and inspect it. We are able to get a feel for the texture, the size, we can clearly see the colour, we are able to move it around and look at it from different angles. But when you are shopping online you can’t do any of that. So it’s really important when you are creating images for your online store, that you recreate that experience for your shopper. In this webinar I’ll be showing you how to create clear, high quality images which focus on the product without any distracting elements such as backdrops or props which could steal focus.
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WHAT YOU WILL LEARN:
* Types of images needed for online stores
* Home studio setup to create infinite backdrop images
* Getting your colours correct (gray cards + avoiding colour casts)
* Camera apps (both camera and editing)
* Live demo – how to remove the background with a smartphone
* Live demo – how to remove the background using adobe photoshop
* Exporting – file types and sizes for online stores

ABOUT YOUR PRESENTER
Rachel Kimberley is an editorial and commercial photographer, specialising in artistic product photography with a modern, design focused style. Rachel holds a degree in Filmmaking and is focused on creating imagery that tells a story about the brands and the people behind them.

ABOUT YOUR BUSINESS ADVISOR HOST
Derek Tink is a Business Advisor with a focus on regional development. He has experience across a range of industries, spanning agribusiness, tourism, retail and health.
Derek has delivered specialist advice within the region including business development, marketing, digital strategy and organisational management.
A passionate ‘regional local’ who is committed to supporting regional and rural business opportunities.
Derek is involved with community groups and charity activities across the region.
There is a Maximum of 20 spots available.
This is a live online event and will be recorded. Those who attend will receive a copy of the recording & any available resources.
About Business Connect: Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business.