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How to Create a Campaign to Launch a Product, Service or Event

Organiser: Bayside BEC
24 May 2022, Tuesday
10:00 am - 12:00 pm


Events Category:
You’ve got a brand new product or service, or an event – now you need people to know about it. So how do you do it? Kirryn Zerna, Communications Expert and Keynote speaker, will take you through the campaign strategies she’s used as communication manager for 15 years, or that she’s applied with small business marketing. It’s all about the art of the campaign.

In this practical session, audiences will learn:

  • How to create the marketing plan for your campaign
  • Ideas for what and how to communicate your product or service
  • The 4-week launch plan to get your product, service or event ready for the world.

About the presenter Kirryn Zerna

Drawing on deep industry experience Kirryn loves to help businesses interpret and navigate the challenges and opportunities of the power of social media; and how to integrate this in today’s business context.

She has over fifteen years of experience in marketing communications, strategy and organizational culture working with businesses both large (Westpac, Aussie Home Loans, Australian Radio Network, Department of Industry) and small (consulting agencies, small businesses, and high profile individuals).

Kirryn is a believer in life-long learning and holds a Bachelor of Management, Masters of Management and is a Graduate of the Australian Institute of Company Directors. She has also worked with Thought leaders Business School, Michael Grinder, Alan Parker and Colin James.

This webinar is delivered under the Australian Government’s Digital Business Solutions Program. By attending you acknowledge agreement with the terms and conditions as outlined here.


Bayside BEC
02 9316 5877
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bayside bec
21a Dalley Avenue
Pagewood, 2035
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02 9316 5877
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