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Getting found online – SEO for beginners
Are you a small business owner who wants your website to appear on Page 1 of Google search results? This webinar will develop an SEO toolkit that will help you to improve your site’s search rankings.
WHAT YOU WILL LEARN:
• What search engine optimisation (SEO) means
• Why SEO is important
• How to speak the lingo – SEO, SEM, SERP
• The importance of the Google algorithm
• How to get your website found
• How to get more visitors to your site
• And how to get those visitors to buy
At the end of this session, you will have the knowledge to plan, schedule and write content that helps you to stay ahead of your competition, improve your rankings, and get found online.
ABOUT YOUR PRESENTER:
Maureen Shelley is an experienced writer, editor and digital strategist. Formerly a nationally syndicated journalist for News Corp (Australia), at TCC (The Copy Collective), Maureen focuses on digital content and feature campaigns. With masters’ degrees in law, business and social administration as well as a decade in business Maureen knows the theory, practice, pain and delights of small business.
Maureen is an international speaker, having presented on the technology of content marketing at the International Summit on Content Marketing, Salesforce World Tour, and Small Business Month.
ABOUT YOUR HOST:
Tony Brindley – Business Connect Advisor
Servicing: Bellingen, Coffs Harbour through to Kempsey, Port Macquarie – Hastings
Tony is a qualified accountant who has worked at the Australian Tax Office as a GST and New Business Advisor. He has been helping small businesses and has extensive experience with businesses specialising in: horticulture, creative publishing, retailing, and e-commerce over many years.
Tony knows the highs and lows of running a small business as well as the impact it can have on family members. He is keen to help you pull everything together and work out effective ways of organising and running your business. This includes help with: start-ups and business plans, cash flows, budgeting, costings, business exit plans, e-commerce, multi channel selling, inventory management, impacts of margins and discounts, bookkeeping and accounting.
In addition to his small business experience, Tony holds a Bachelor of Financial Administration and is a Certified Practising Accountant.
There is a Maximum of 20 spots available.
This is a live online event and will be recorded. Those who attend will receive a copy of the recording & any available resources.
About Business Connect: Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business.