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Expert panel: how to craft a killer marketing campaign
Thoughtful marketing campaigns create a seamless brand experience across all of your touchpoints—aka your website, social platforms, and beyond. They make your clients actually *feel* something and foster a genuine connection with your brand.
We’re bringing back Campaign Queen Mia Fileman to explore the key ingredients of a great marketing campaign and how you can craft a powerful campaign with limited resources. Mia brings a wealth of no-bs marketing expertise to the table and focuses on tactics that will genuinely improve the bottom line of your business.
In this webinar, we’ll explore:
+ The advantages of campaign marketing
+ What an integrated marketing campaign is and how to do it well
+ How to create a powerful campaign with limited resources
+ How to come up with a great campaign concept
A 90 minute webinar with our creative industries experts (which you can access later if you want), plus lifetime access to additional resources on our website containing more resources to support your learning.
Who should sign up?
Creative and arts practitioners, freelancers, start-ups, students and arts entrepreneurs from beginners to established (International sign-ups welcome!). We also welcome curious hobbyists and people from outside the arts.
Lillie Brown is a freelance marketing strategist and Marketing Manager of Creative Plus Business. Lillie works with small to medium creative businesses to devise and implement marketing and social media strategies that are easy for creative brains to digest. She walks clients through a comprehensive planning process to create simple to understand and actionable strategies to help them fulfil their vision – including Creative Plus Business!
Mia Fileman is a professional marketer with 21 years of experience as a Brand Manager, Agency Director and Creative Strategist. She’s the Founder of Campaign Del Mar, a marketing education platform for entrepreneurs and emerging marketers. Mia is the host of the Got Marketing? Podcast and a widely published marketing expert. She has written for Social Media Examiner, Mumbrella and Smart Company, among many others.
What’s Creative Plus Business?
We’re an educational organisation dedicated to educating creative people and arts organisations about entrepreneurial skills. We help by sharing practical knowledge in a fun and irreverent way, and everything we do is designed to help creatives to feel more confident and comfortable about the entrepreneurial aspects of their creative practice. We believe that a bit of naughtiness, tempered with a kind heart and a big dose of professionalism, is the key to helping creative people understand the boring basics of business.
Accessibility: if you have any access requirements, please email firstname.lastname@example.org
This webinar will take place on Crowdcast. Click BOOK NOW to register. You will receive the Crowdcast link in your confirmation email from Business Connect.
For more information, please head to www.creativeplusbusiness.com
About Business Connect:
Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business.