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Digital Transformation Program – Digital Content Strategy

Organiser: Bayside BEC
24 February 2022, Thursday
10:30 am - 12:30 pm


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After this session, you will understand Digital Content Strategy and will be able to develop a strong strategy for your business.

Digital Transformation Program
Designed specifically for Australian Small Businesses this program will take you through the essential digital capabilities your business needs to grow. This program aims to go beyond theory, each week is filled with practical activities and supporting documents to help you turn your new found knowledge into actions.

Digital Content Strategy

What is digital content?
Why is it important to have a strong Digital Content Strategy?
How to develop a strong Digital Content Strategy
Phase 1. Establishing the foundation of a strong Digital Content Strategy
Define your digital marketing plan and goals
Create a keyword plan
Phase 2. Implementing your Digital Content Strategy
Step 1. Brainstorm content ideas
Step 2. Produce relevant and remarkable content
Step 3. Push to market and share across channels
Step 4. Measure and review for effectiveness
Step 5. Understand and learn how to improve

Summary: key learnings, next steps
Activity – Start generating content ideas for your Digital Content Strategy using the Bayside BEC WorksheetSupporting Documents:

Bayside BEC Content Ideas Worksheet
Bayside BEC Digital Content Strategy Template
Bayside BEC Digital Content Strategy Checklist

Delivery Time 90 min + 15-min Q&A

About the presenter Marion Di Benedetto
As a business advisor and serial entrepreneur, I am passionate about problem solving in a business and communication context. My main strengths lie in simplifying communication and marketing strategies. I enjoy working with large corporates and small start-ups alike, assisting my clients in the creation of successful campaigns and businesses.
As a workshop facilitator, coach and mentor, I take pride in challenging people, accelerating their growth and helping them achieve their full potential. I started my first real/official business (Sierra Marketing) in 2007.
My experience working as an agency, growing my business and participating in the growth of my client’s businesses in changing market conditions, has taught me and keeps on teaching me a lot of valuable lessons that I love to share with my staff, business partners, clients and students.
I have been part of the G20 Young Entrepreneurs Alliance since 2013. I believe that entrepreneurial thinking is a force that stimulates progress and I like to encourage the people I work with to harness the power of entrepreneurial thinking to achieve overall personal and business success and live their best life.

About ASBAS Digital Business SolutionsA Digital Business Solutions webinar for small businesses.
This webinar is delivered under the Australian Government’s Digital Business Solutions Program (ASBAS) .
By attending you acknowledge agreement with the terms and conditions as outlined here. (https://www.baysidebec.com.au/asbas-t-c-s)



Bayside BEC
02 9316 5877
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