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Digital Transformation Program- Brand Identity
By the end of this training session, you will understand Brand Identity and will start to develop your own.
Digital Transformation ProgramDesigned specifically for Australian Small Businesses this program will take you through the essential digital capabilities your business needs to grow. This program aims to go beyond theory, each week is filled with practical activities and supporting documents to help you turn your new found knowledge into actions.
Brand Identity
What is Brand Identity?
Why is having a Brand Identity Important?
Key attributes of a Strong Brand Identity
How to define your Brand Identity
5 Steps to define your Brand Identity
Brand Identity Checklist
Introduction to Graphic Design Software
Summary: Key learnings and next steps
Activity – Start developing your own Brand Identity using the Bayside BEC 5-Step Guide to Defining your Brand Identity.
Supporting Documents – 5-Step Guide to Defining your Brand Identity, Brand Identity Checklist.
Delivery Time 90 min + 15 min Q&A
About the presenter Marion Di Benedetto
As a business advisor and serial entrepreneur, I am passionate about problem solving in a business and communication context. My main strengths lie in simplifying communication and marketing strategies. I enjoy working with large corporates and small start-ups alike, assisting my clients in the creation of successful campaigns and businesses.
As a workshop facilitator, coach and mentor, I take pride in challenging people, accelerating their growth and helping them achieve their full potential. I started my first real/official business (Sierra Marketing) in 2007.
My experience working as an agency, growing my business and participating in the growth of my client’s businesses in changing market conditions, has taught me and keeps on teaching me a lot of valuable lessons that I love to share with my staff, business partners, clients and students.
I have been part of the G20 Young Entrepreneurs Alliance since 2013. I believe that entrepreneurial thinking is a force that stimulates progress and I like to encourage the people I work with to harness the power of entrepreneurial thinking to achieve overall personal and business success and live their best life.
About Digital Business SolutionsA Digital Business Solutions webinar for small businesses.This webinar is delivered under the Australian Government’s Digital Business Solutions Program (ASBAS) . By attending you acknowledge agreement with the terms and conditions as outlined here. (https://www.baysidebec.com.au/asbas-t-c-s)