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Digital Storytelling

Organiser: Bayside BEC
5 July 2022, Tuesday
10:00 am - 12:00 pm


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Join Kirryn as she shows you how to create a story that resonates and attracts an audience, to boom your business.

In this digital landscape we are sideswiped with clutter and content each second of the day. The risk is that your online advertising and content creation could be tuned out with all the rest of the clutter.

Stories can be the most powerful tool you have to captivate that attention and cut through the digital noise. Especially when you only have a short window to get noticed.

In this new age of online influence what makes a good story?

And how can you use storytelling to engage your audience and grow your business?In this workshop you’ll learn all the different ways to bring your story to life. You’ll put your learning into practice by using your phone to create your own videos for your social channels.

In this Digital Storytelling Workshop you will learn:

  • The Context: In this new age of online influence what are the ways you can share your message?
  • The Message: What makes a good story? How do you identify opportunities, ask the right questions and craft the narrative? This can also include a discussion with a planning tool for the year.
  • The Method: What are all of the different ways that you can tell your story? Then focus in on video and how to shoot video on your phone.

About the presenter Kirryn Zerna

Drawing on deep industry experience Kirryn loves to help businesses interpret and navigate the challenges and opportunities of the power of social media; and how to integrate this in today’s business context.

She has over fifteen years of experience in marketing communications, strategy and organizational culture working with businesses both large (Westpac, Aussie Home Loans, Australian Radio Network, Department of Industry) and small (consulting agencies, small businesses, and high profile individuals).

Kirryn is a believer in life-long learning and holds a Bachelor of Management, Masters of Management and is a Graduate of the Australian Institute of Company Directors. She has also worked with Thought leaders Business School, Michael Grinder, Alan Parker and Colin James.


This webinar is delivered under the Australian Government’s Digital Business Solutions Program. By attending you acknowledge agreement with the terms and conditions as outlined here.


Bayside BEC
02 9316 5877
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bayside bec
21a Dalley Avenue
Pagewood, 2035
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02 9316 5877
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