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Digital Marketing Plan – Digital Transformation Workshop

Organiser: Bayside BEC
16 June 2021, Wednesday
2:00 pm - 3:30 pm


By the end of this training session, you will understand the foundation of Digital Marketing and will be able to create their own plan.

Why Digital Marketing is important

  • What is Digital Marketing
  • The components of a Digital Marketing Plan
  • Digital Marketing Goals
  • Target Audience
  • Digital Channels
  • Digital Content
  • Measurement Tools
  • How to build a Digital Marketing Plan

Activity Start creating your own Digital Marketing Plan using the Bayside BEC Model

Delivery time 90 min + 15 min Q&A

A Digital Business Solutions webinar for small businesses.

This webinar is delivered under the Australian Government’s Digital Business Solutions Program. By attending you acknowledge agreement with the terms and conditions as outlined here.


About the presenter

Karen has 13+ years of experience in marketing & branding.

She brings a wealth of experience developing and delivering workshops to SMBs across all industries.

Karen is passionate about assisting small businesses put in place the right foundations that will help set them up for success; from choosing the right online platform to selecting the right email marketing tools, to developing a marketing strategy.

Karen believes in giving business owners the ‘knowledge’, so they can make better-informed decisions that are right for their business.


Bayside BEC
02 9316 5877
View Organiser Website