Join us for creative content writing tips and tricks. Are you a small business owner or reluctant marketer? The rise of social media and inbound marketing means that everyone needs to be a content creator. Learn from the best as to how to create compelling content for your business.

WHAT YOU WILL LEARN:
* Why content is important
* How to craft creative content
* Know your audience
* Know your content types
* Where and when to use content types
* Measure your success
* How to turn one piece of content into five
* Using content to build client engagement and trust

At the end of this workshop, you will have the confidence to craft content for your business.

ABOUT YOUR PRESENTER:
Maureen Shelley is an experienced writer, editor and digital strategist. Formerly a nationally syndicated journalist for News Corp (Australia), at TCC, Maureen focuses on digital content and feature campaigns. With masters’ degrees in law, business and social administration as well as a decade in business Maureen knows the theory, practice, pain and delights of small business.
Maureen is an international speaker, having presented on the technology of content marketing at the International Summit on Content Marketing, Salesforce World Tour, and Small Business Month.

ABOUT YOUR BUSINESS ADVISOR HOST
Tony is a qualified accountant who has worked at the Australian Tax Office as a GST and New Business Advisor. He has been helping small businesses and has extensive experience with businesses specialising in: horticulture, creative publishing, retailing, and e-commerce over many years.
Tony knows the highs and lows of running a small business as well as the impact it can have on family members. He is keen to help you pull everything together and work out effective ways of organising and running your business. This includes help with: start-ups and business plans, cash flows, budgeting, costings, business exit plans, e-commerce, multi channel selling, inventory management, impacts of margins and discounts, bookkeeping and accounting.

In addition to his small business experience, Tony holds a Bachelor of Financial Administration and is a Certified Practising Accountant. ​

There is a Maximum of 20 spots available.
This is a live online event and will be recorded. Those who attend will receive a copy of the recording & any available resources.
About Business Connect: Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business.