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Creative content writing for Small Business
Join us for creative content writing tips and tricks. Are you a small business owner or reluctant marketer? The rise of social media and inbound marketing means that everyone needs to be a content creator. Learn from the best as to how to create compelling content for your business.
WHAT YOU WILL LEARN:
* Why content is important
* How to craft creative content
* Know your audience
* Know your content types
* Where and when to use content types
* Measure your success
* How to turn one piece of content into five
* Using content to build client engagement and trust
At the end of this workshop, you will have the confidence to craft content for your business.
ABOUT YOUR PRESENTER
Maureen Shelley is an experienced writer, editor and digital strategist. Formerly a nationally syndicated journalist for News Corp (Australia), at TCC, Maureen focuses on digital content and feature campaigns. With masters’ degrees in law, business and social administration as well as a decade in business Maureen knows the theory, practice, pain and delights of small business.
Maureen is an international speaker, having presented on the technology of content marketing at the International Summit on Content Marketing, Salesforce World Tour, and Small Business Month.
ABOUT YOUR BUSINESS ADVISOR HOST
Derek Tink is a Business Advisor with a focus on regional development. He has experience across a range of industries, spanning agribusiness, tourism, retail and health.
Derek has delivered specialist advice within the region including business development, marketing, digital strategy and organisational management.
A passionate ‘regional local’ who is committed to supporting regional and rural business opportunities.
Derek is involved with community groups and charity activities across the region.
There is a Maximum of 20 spots available.
This is a live online event and will be recorded. Those who attend will receive a copy of the recording & any available resources.
About Business Connect: Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business.