An online brand defines a business personality, values and speaks to individuals who are potential customers. This comprehensive guide to brand creation sets out a clear processes to define business values, mission and vision, investigates tools to determine target markets, and investigates approaches to content which speak directly to target customers through a well developed brand.
What we will cover:
• Define business values, mission and vision
• Investigate tools to determine target markets
• Develop content which speaks directly to target customers

About your presenter – Andrea Ciotti
Andrea is passionate about providing support to small businesses across the Western region of New South Wales.
Originally from the United States, Andrea has lived in Australia since 2014 working within the areas of e-commerce, retail trade, marketing and event management.
After gaining industry experience, she started her own successful retail (bricks-and-mortar) and e-commerce store in 2016 and expanded into the United States market in 2020.
Drawing on her experience, Andrea specialises in advising businesses in areas such as e-commerce, retail trading, marketing and digital presence.
This session is provided through Business Connect Program. Business Connect is a dedicated and personalised NSW Government program that provides trusted advice and help you start, run, adapt or grow your small business.
The maximum number of attendees for this local webinar is 50 and it will NOT be recorded.