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Create a years blog post topics in 20 minutes

Organiser: Business Connect
10 May 2022, Tuesday
10:00 am - 11:30 am

Join us to supercharge your business blogging. Are you a small business owner who hates blogging? In this session you will develop a blog toolkit that will save you hours of effort every week.

• The 4-stage marketing funnel
• How to define your ideal audience
• How to develop audience personas
• How to craft your tone of voice
• How to define and refine keyword search terms
• How to use tools to create topics
• How to use your blog template, scheduling tool, and keyword planner
At the end of this session, you will have a tool kit to plan, schedule and write, a year of content.

• You must be registered with the Business Connect program.
• You should be logged in & registered for the Webinar Zoom meeting at least 5 minutes prior.
• Have a pen & paper ready to write down your questions, as well as a bottle of water.
• Online video recordings & resources will be available for those who attend.

Tony Brindley – Business Connect Advisor

Tony is a qualified accountant who has worked at the Australian Tax Office as a GST and New Business Advisor. He has been helping small businesses and has extensive experience with businesses specialising in: horticulture, creative publishing, retailing, and e-commerce over many years.

Tony knows the highs and lows of running a small business as well as the impact it can have on family members. He is keen to help you pull everything together and work out effective ways of organising and running your business. This includes help with: start-ups and business plans, cash flows, budgeting, costings, business exit plans, e-commerce, multi channel selling, inventory management, impacts of margins and discounts, bookkeeping and accounting.

In addition to his small business experience, Tony holds a Bachelor of Financial Administration and is a Certified Practising Accountant.

Maureen Shelley, TCC International

Maureen Shelley is an experienced writer, editor and digital strategist. Formerly a nationally syndicated journalist for News Corp (Australia), at TCC, Maureen focuses on digital content and feature campaigns. With masters’ degrees in law, business and social administration as well as a decade in business Maureen knows the theory, practice, pain and delights of small business.

Maureen is an international speaker, having presented on the technology of content marketing at the International Summit on Content Marketing, Salesforce World Tour, and Small Business Month.


This webinar is aimed at small businesses throughout NSW who have just started or have an established business and we have the capacity to host up to 500 people.

This webinar will take place on MS Teams, click below to book. You will receive the MS Teams link in an email prior to the workshop. This will be a live online event which will be recorded. The recording and resources will be sent to attendee’s in due course.

The NSW government Business Connect program has fully funded this webinar. The hours you attend webinars in addition to any one-on-one advisory provided will be deducted from the hours allocated to you under the program. Customers may typically access up to 8 hours of support per year (incl events and advisory) however, this may be extended dependent on individual circumstances.