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Crafting great digital content

Organiser: Business Connect
30 September 2021, Thursday
10:00 am - 12:00 pm

Are you at your wits end with your digital marketing? Do you need to craft a range of content for your business but aren’t sure where to start? Learn how to create compelling content for your business. If you aren’t a writer and are maybe a reluctant marketer as well, this webinar is for you.​

* Why content is important
* What content you need to create
* Understand your audience
* Get to know your content types
* Where and when to use different content types
* Why you need to measure your success
* How to re-use content over and over
* How to build client engagement and trust
At the end of this workshop, you will have the confidence to craft content for your business.

​Maureen Shelley is an experienced writer, editor and digital strategist. Formerly a nationally syndicated journalist for News Corp (Australia), at TCC (The Copy Collective), Maureen focuses on digital content and feature campaigns. With masters’ degrees in law, business and social administration as well as a decade in business Maureen knows the theory, practice, pain and delights of small business.
Maureen is an international speaker, having presented on the technology of content marketing at the International Summit on Content Marketing, Salesforce World Tour, and Small Business Month.

Derek Tink is a Business Advisor with a focus on regional development. He has experience across a range of industries, spanning agribusiness, tourism, retail and health.
Derek has delivered specialist advice within the region including business development, marketing, digital strategy and organisational management.
A passionate ‘regional local’ who is committed to supporting regional and rural business opportunities. Derek is involved with community groups and charity activities across the region. ​ In addition to his small business experience, Derek holds a Bachelor of Business & Master of Commerce.

This is a live online event and will be recorded. Those who attend will receive a copy of the recording & any available resources.
About Business Connect: Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business.