Knowing your customers – current and prospective – is vital to your business’ success.

Recently, I posted a video on LinkedIn, emphasising the importance of knowing your customers (https://www.linkedin.com/posts/trevorweeding_knowyourcustomer-customerloyalty-newbusiness-activity-6668266317797314560-uM90) What you need to know about them will vary from business to business, but there are a few key points that every business should know BEFORE you even open your doors. Here’s an example of just one of those: Take…