3 WAYS TO SUPERCHARGE YOUR CUSTOMER JOURNEYS

Owner and Principal Consultant at DR CRM - DR CRM

Do you have customer journeys in your CRM program? I have no doubt that the majority of people reading this article would have some kind of automated journey set up for some or all of their customers – welcome and on-boarding, lead nurture, cart abandonment and re-engagement being the usual suspects and there are many…

Not all employees and customers are created equal.

Let’s get this out up front, OK? Systems and Procedures are important. Systems and Procedures are necessary. When Systems and Procedures are implemented in a hurry, as business have had to do in recent months, there is not always time to account for exceptions. Exceptions around individual customer’s needs and exceptions around staff abilities or…